Marvel Studios is all about Doctor Strange at the moment, as the studio is preparing for its release coming on November 4th in the US and October 25th in the UK. As part of the marketing campaign, Marvel has been treating their fans with toys, high-res images, and even a calendar that keeps the psychedelic aesthetic of the Doctor Strange comics. Of course, TV spots are also included in the marketing mix.
The Doctor Strange TV spots released so far have not only provided new footage but they have also given a deeper look at some of the characters and have even served as introduction to a few objects, such as the Cloak of Levitation which seems to like its new master quite a lot. Now, Marvel has shared a new TV spot that teases some potential time-traveling amidst the magic.
In the 30-second spot seen above, Marvel plays with the concept of time and presents the footage working backwards – yes, including the audio, though there’s Strange’s voice repeating “time” over the trippy dialogues of the video. Beginning with villain Kaecilius (Mads Mikkelsen) attacking Strange, the video then goes backwards until a pre-accident Stephen Strange preparing for surgery, with a voiceover saying “this is just the beginning.”
It’s worth noting the brief, colorful, time-traveling/dimension-traveling footage right before we see the hands of Stephen Strange in preparation for surgery, as this could be a hint to some potential time-traveling. The backwards style of the spot goes hand-in-hand with the theme Marvel has been using for this movie’s marketing, with upside down writing on tweets, upside down people in character posters, etc.
Marvel Studios president Kevin Feige has previously teased the possibility of time-traveling within the story, as the Eye of Agamotto can – among other powers – manipulate probabilities, which Feige shared is another way of saying that Strange can “screw around with time.”
The footage shown in trailers and spots so far has given the audience a good taste of the trippy visuals that await – most of them reminiscent of that of Nolan’s Inception, so it wouldn’t be completely off-the-rail if the movie shows some time-traveling amidst all the magic and dimensions that will be explored. However, the question is why or what would be Strange’s reason to use time-travel. It’s only a matter of weeks until all of this is clear.
Doctor Strange opens November 4, 2016; Guardians of the Galaxy Vol. 2 – May 5, 2017; Spider-Man: Homecoming – July 7, 2017; Thor: Ragnarok – November 3, 2017; Black Panther – February 16, 2018; Avengers: Infinity – May 4, 2018; Ant-Man and the Wasp – July 6, 2018; Captain Marvel– March 8, 2019; Untitled Avengers – May 3, 2019; and as-yet-untitled Marvel movies on July 12, 2019, and on May 1, July 10, and November 6 in 2020.